There is a far-fetched and wrong-headed idea that distributors are like ATM machines, marketing machines, and can just infinitely ship books to stores in return for a paycheck. This is very far from the truth so this week on the pod, we are going to answer a reader question, "How do you know what a distributor specializes in?"
Almost every time, new publishers that get in touch are asking for help with variations of how to be sold into various stores or simply to get the attention of a trade distributor. So we've boiled this down, what distributors look for, and told some anecdotes about our own experiences with trade distributors.
Two years ago, this pod was just an idea: that two publishing nerds could answer reader questions for ten minutes each week since we no longer have time for consulting and do not see other human beings. But 100 episodes later, we decided to recall our favorite publishing memories!
Undeniably this has been a difficult and complicated year for publishers. But more interestingly, there are already long-term changes to the industry and account behavior that will outlast COVID. This week we take a look at how those things impact the book industry!
Amazon has manufactured a faux rivalry, driving a wedge between authors and publishers. This week on the pod, we diagnose and explain the difference between cover royalties, gross royalties, and net royalties...and how they are usually just misleading ways at the same outcome, yet Amazon's royalties are the smallest of all!
A year later, even as consumer habits resume and stores have reopened, account buying has changed their basic behaviors. This week, we look at how this affects publishers and how it will continue to change the industry even after COVID is contained.